Role: Digital Designer (Jun 2021- Sep 2024)
Social Media Marketing | Performance Marketing| Video Editing | Graphic Design | Motion Graphics
(Photoshop, Illustrator, After Effects, Premiere Pro, Lightroom, Procreate)
Achieve
Achieve Loans, formerly Freedom Debt Relief, is a personal finance company. Achieve provides consumers financial solutions including debt consolidation/resolution, personal loans, financial apps and more.
The Mission: Drive user growth and brand consistency through data-backed digital design. Working within performance metrics and campaign analytics, I developed high-converting creative packages, scalable design systems, and digital ads optimized for engagement.
Results: By leveraging campaign analytics and testing dynamic layouts, I developed data-backed graphic and motion graphics that boosted overall click-through rates by 15%.
Digital
Led the visual execution for high-volume digital ad packages, campaign creative, and promotional marketing. Rooted in performance analytics and dynamic testing, I established scalable design systems and layouts that elevated brand consistency following a major rebrand.
Style Guide
Social Media- Static (Facebook + Instagram)
Social Media- Video/Motion (Facebook + Instagram + TikTok)
These social media ads were created in collaboration with copywriters and the Sr. Digital Designer. Concepts were often based on performance data of previously ran ads (i.e. taking elements from successful ads from the past and applying them to fresh/new designs). The goal of these ads was to communicate a message as quickly and clearly as possible in a thoughtful and visually engaging way, while still adhering to brand guidelines.