the design

Front/Back Cover

Clear, clean water represents our ultimate goal of a clean, plastic-free ocean and that is translated in photography on the front and back cover. The photo used is also symbolic of the clean water that our artifact provides through filtration.

I wanted to let the form/lines of our brandmark to almost melt and blend in with the textures of the ocean. Using the line vector instead of the original brandmark allows the logo to breathe and let the textures of the ocean become the fill.

NewLife Members:

Angel Espinosa

Cristian Gonzaleaz

Sebastian Honigs

Dustin Yoo

Mona You