Harley Davidson Rebranding
the brief
Connect Harley-Davidson’s new motorcycle model, the Livewire Electric Motorcycle, to a conversation prominent in today’s pop culture.
the concept
Tinder is a popular and trending dating app, with high-usage rates by young adults/millennials. Tinder is a great platform to introduce a younger audience to an eco-friendly motorcycle that bolsters both speed and style.
the design
In order to bring HD into the “future” I redesigned their logo to better fit today’s aesthetics. I wanted to maintain their classic look so I updated their earlier logo with bold blue colors and a neon glow (echoing their new direction with electric bikes).
Bus shelter poster ad mockup
Billboard ad mockup
tinder x harley-davidson app mockup
harley-davidson social media mockups