Achieve
Graphic Design | Motion Design | Social Media Content Creation
(Photoshop, Illustrator, After Effects, Premiere Pro)
What I did:
Achieve Loans, formerly Freedom Debt Relief, is a digital personal finance company. Achieve provides consumer financial solutions including debt consolidation/resolution, personal loans, financial apps and more.
As a Digital Designer, I produced, edited, and assembled short form video ads for Achieve’s TikTok & Instagram Reels channels. I was also responsible for designing static & animated 2-D ads that were ran on Facebook, Instagram, and TikTok.
1:1 static ads— facebook/instagram
These static ads were created in collaboration with copywriters and the Sr. Digital Designer. Concepts were often based on performance data of previously ran ads (i.e. taking elements from successful ads from the past and applying them to fresh/new designs). The goal of these ads was to communicate a message as quickly and clearly as possible in a thoughtful and visually engaging way, while still working within brand guidelines.
carousel ad— Facebook/instagram
This Instagram/Facebook carousel ad was designed to showcase some of Achieve’s clients’ average monthly payments. The handwritten font is used to create a more “UGC” look to help the design look more friendly. The arrows are visual cues to encourage users to continue swiping.
video + animated ads— Facebook/instagram/tiktok
“NO MORE STRESS”— MOTION DESIGN
This animated ad is conceptualized from a quote provided by one of Achieve's clients. I utilized kinetic typography to create an engaging and snappy video to get user's to click into Achieve's form flow.
HOLIDAY DEBT— SHORT FORM VIDEO
Post-holiday debt is an issue that countless Americans face each year. This short form video utilizes seasonal messaging around a “fresh start” to attract the right debt-stressed audience and compel action in Facebook, Instagram Reels, and TikTok.
DAILY COST CLAIM— MOTION DESIGN
This design is based on one of Achieve's top performing messaging themes: daily cost claim of "$14.27/day." The goal was to drive quality leads and provide further insight into what about the daily cost claim resonated with our target audience.
DEBT SHAME— SHORT FORM VIDEO
Millions of Americans are shamed by friends, family, and colleagues for being in debt. Many of them are in debt, not due to negligence, but rather negative circumstances. This UGC-style, short form video tells one of those stories in a relatable and engaging way to help break the stigma surrounding debt.